Green–Wood
Campaign
Environmental
Many New Yorkers don’t realize that Green-Wood Cemetery is more than just a cemetery: it’s a nearly 200 year-old National Historic Landmark, a 478-acre Level III accredited arboretum, and a community hub that hosts movie nights,
dance performances, historic tours, and more. To capture the multitude of experiences someone can have at Green-Wood, we attended community events
like Grieving and Weaving to engage a diverse group of stakeholders. Our signage and digital campaign breaks down both physical and imagined barriers to entry, helping more
New Yorkers discover this incredible green space. Inspired by the many ways you can discover Green-Wood, our design and messaging invite
the community to find their unique path.
