NYCVotes
General Election
Campaign
PSA
Building upon the success of the primary election campaign, this campaign promoted participation in the November 2021 New York City election—the largest citywide election in at least two decades—by appealing to voters’ ability to shape the future of the city they want. Due to term limits, every city office was on the ballot, including Mayor, Public Advocate, Comptroller, all five Borough Presidents, and all 51 Council seats. Work included messaging, design strategy, and design of dozens of campaign assets in five languages across digital, print, and outdoor to drive traffic to the recently launched NYC Votes website.
Designed at Once–Future Office
Collaborators: Topiary Productions
